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As Black Friday and Cyber Monday (BFCM) approach, it's crucial to have a detailed plan to ensure your campaigns are successful. At Uplifted, we provide end-to-end support for your video content and digital asset management (DAM) needs. Here’s your month-by-month guide to preparing for BFCM, with Uplifted helping you every step of the way.
August: Planning and Conceptualization
Kickstart Your Creative Process with UGC Video Ads
August is all about laying the groundwork for your BFCM campaigns. Begin by brainstorming and conceptualizing your video ad campaigns.
Uplifted works with you to tailor your creative concepts to your brand’s unique voice and the preferences of your target audience.
Our team helps you create raw footage that captures the essence of your message, ensuring your content is engaging and authentic. Leveraging user-generated content (UGC) for video ads during BFCM can significantly boost authenticity and trust among your audience.
September: Content Creation and Professional Editing
Transform Ideas into High-Quality Content
With your concepts in place, September is the time to bring them to life. Uplifted specializes in creating high-performing UGC video ads that captivate your audience and drive engagement. Our professional editing team takes your raw footage and refines it into polished, ready-to-upload ads.
October: Testing and Optimization
Fine-Tune for Maximum Impact with Advanced AI Tools
October is the month to test and optimize your content. Uplifted allows you to remix and iterate your video ads quickly, responding to changing trends and feedback. Our platform makes it easy to create multiple versions of your ads, enabling A/B testing to determine which version performs best. This ensures your content remains fresh and relevant, maximizing engagement as you head into BFCM.
Organize Your Digital Assets with DAM
Efficiently managing your digital assets is crucial as your campaign launch approaches. Uplifted's Digital Asset Management (DAM) system provides a centralized hub for all your video content. Our DAM system offers advanced tagging and search functionalities, making it easy to find and utilize your assets. With drag-and-drop functionality and a user-friendly interface, managing your digital assets has never been easier.
November: Launch and Performance Monitoring
Execute and Monitor Your Campaigns with Comprehensive Analytics
November is the time to launch your BFCM campaigns and monitor their performance. Uplifted provides comprehensive performance analytics, tracking key metrics such as Return on Ad Spend (ROAS), conversions, click-through rates (CTR), and more. These insights allow you to make data-driven decisions and optimize your campaigns in real-time.
Key Features of Uplifted.ai's Performance Analytics:
- Real-Time Data Retrieval: Access up-to-date data on how your video ads are performing across various platforms.
- Detailed Performance Metrics: Track essential metrics such as ROAS, conversions, CTR, and more to gauge the success of your campaigns.
- Creative Analysis: Understand which creatives are performing best and why, using AI to analyze viewer engagement and feedback.
- Actionable Insights: Use the insights gained from our analytics to make informed decisions and adjust your campaigns on the fly for optimal results.
Preparing for BFCM requires meticulous planning and execution. By following this month-by-month calendar and leveraging Uplifted’s comprehensive support, you can ensure your campaigns are successful from start to finish.
Embrace the power of UGC video content, advanced AI tools, and seamless digital asset management with Uplifted, and make this BFCM your most successful yet.