How Underoutfit creates video content for ad campaigns in just 72 hours
Top-performing videos
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Company
Underoutfit is an apparel brand that designs and sells undergarments, shape wear and activewear for women.
Challenge
- 01.
Manual handshakes
Time-consuming communication with editors, creators, and agencies involved in production
- 02.
Complex processes
Videos took too long to produce and the process was not efficient or scalable
- 03.
High CAC
Needed a faster creative testing process to maximize budget spend and lower CAC
- 04.
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When it comes to eCommerce, marketing moves fast, and content becomes stale quickly. Underoutfit needed to be able to test as many creatives as possible on a weekly basis so they could double down on what was working to maximize their budget spend and lower CAC.
All of the communication with editors, creators, and agencies that was involved in producing video creative was highly manual, time-consuming, and expensive.
Between getting approvals on scripts and edits and waiting for feedback rounds, videos took too long to produce. They knew there had to be a better way.
They were looking for a solution that would allow them to produce high-quality, authentic video creative in a scalable and efficient way.
The social media algorithm is a content-eating beast. Feed the beast and it will be good to you. Testing many creatives is the right way to reach a broad audience, more personas, and ultimately build a stronger and wider range of customers.
Ready to take your video performance to the next level?
Solution
- 01.
One-click integration
Got up and running the same day with Shopify integration
- 02.
Fresh video content every week
Received a steady flow of authentic, on-brand, conversion-optimized creative
- 03.
One central hub
Able to maximize efficiency and cross-team collaboration
- 04.
- 05.
With Uplifted, videos took less time — and money — to produce. Their turnaround time dropped from four weeks to just 72 hours, and they spent 30% less on the production process.
After testing almost every solution in the market, this was much faster and much more affordable than anything else they’d used.
“We thought of bringing editors in house but decided to postpone that decision, as we aren’t sure we even need one after using Uplifted,” Felix says.
It wasn’t just quantity — Uplifted videos were also higher quality. Using ads with Uplifted creative reduced CPA up to 25% — and beyond that, the videos themselves were more effective and engaging among their target audience. Their customers started commenting on how great it was to see them using real customers in their ads, and the virality and engagement rate skyrocketed.
Thanks to Uplifted’s AI video discovery tools, Underoutfit also discovered new creative angles, concepts, and slogans to use in their marketing campaigns. These insights helped them laser focus their marketing messaging and even gave them new product development ideas. Uplifted offered them a tangible way to capture the voices of their customers — and then cater to what they were looking for.
Results
- 01.
Reduced CPA by 25%
- 02.
4 weeks to 72 hours turnaround time
- 03.
30% cost reduction in video creation
- 04.
- 05.
With Uplifted, Underoutfit was able to supercharge their video production without increasing budget.
With the Shopify integration, it was super easy for them to get up and running. Using Uplifted’s brand kit and video management tools, they were confident in experimenting because they knew the final products would be on brand.
“Uplifted’s workflow engine automated the entire value chain, from sourcing customers for video shoots to editing videos for final production,” Felix Leshno, Underoutfit’s CEO, explains.
“We got ready-to-use content for performance marketing campaigns at the speed of light.”
Uplifted helped Underoutfit create a constant stream of fully edited and conversion-optimized creatives on a weekly basis while allowing them to seamlessly collaborate between team members.
Uplifted’s workflow engine automated the entire value chain, from sourcing customers for video shoots to editing videos for final production.